
It might be cliché, but Nike has grown to be a part of me. Nike has become a culture, a way of life for many people. There are people that collect Nike sneakers like they owe it to them. Since they were founded Nike has gotten the biggest athletes in there respective sports. The athlete that took Nike to another level however was Michael Jordan. Michael Jordan and Nike have a mutual relationship in which they made each other icons over time.
Every pair of sneaker that I own is Nike, all my socks are Nike, and even my sandals are Nike. Growing up playing basketball I idolized Michael Jordan’s every move. If he did something I wanted to imitate it as fast as possible. This is an example of a company capitalizing off of a marketable person and making that person more mainstream. Michael Jordan was a huge star once he made it into the NBA, but all the Nike commercials helped propel him onto another level. He eventually got his own sneaker line that is a branch off of Nike, which is incredibly successful on its own . I, along with many people that I know, consider Nike to be the elite sports apparel. It is not only the most successful sneaker company but also the most popular. It makes me wonder if my borderline obsession with Nike are subconscious decisions or if I really like there sneakers. When searching for the signature line for sportswear Nike will almost always be the answer, but the way they make there products has been an issue in recent years.
Nike sneakers can be seen everywhere you go from the mall to church. I personally think they always have the most unique design but find a way to put it onto a classic sneaker. In recent years questions about how Nike manufactures there products has been a major issue. Nike products were being produced in sweatshops across the world. This is a major issue because of the minimal wages that they offer to their workers. Nike is the largest sneaker company in the world and there workers deserve much more than harsh conditions and little to nothing pay. Now wearing Nike’s can represent a lot more than just having a nice pair of new shiny sneakers. The sneakers that many people own are being made by someone under dreadful conditions in another country. 402 words
